Distribution

When projects are ready we are only halfway there. For them to really get the audience they deserve, we must find the right paths. And this already is not easy. Even more difficult is to be sure that the earnings of those who worked on projects don't get stuck along these paths. This is what we intend, and we propose you, to do.

After the project has been conceived and put into practice, the recordings have been made and the product has been installed and assembled in all its parts, it is only half the battle. We still have the artistic product arrives to its potential users. We must find ways for it to become physically accessible, we have to make it known through effective promotion channels, we have to put in motion a commercial machine that is able to manage orders, payments, shipments, returns and all that is needed. It often happens that the resources devoted to this last step is most of all those invested in the project. Moreover, in the traditional market, as we explain here, the chain of distribution and promotion sees the presence of a large number of brokerage figures who carve out a significant proportion of potential profits. For these reasons, usually, the share of income of the real protagonists of a project, that is, its creators and its performers, is unlikely to be a percentage that comes with the two figures. Our work also has among its aims to find ways and technologies that enable musicians and technicians to maintain control of most of the revenues of a project. We want that our support for their projects does not become an untenable tax denying the economic sustainability of their work. We want that at least half of the revenues will serve to compensate their creativity and their professionalism. For this, we have tried, on the one hand, to define methods of production and technological solutions capable of lowering the production costs to get the product, and, on the other hand, to identify efficient, low-cost channels connected to the network for the promotion and the distribution of the results of our projects. This should allow us to target our market and, at the same time, to assure the creators of the projects the economic returns they expect.

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