Invention

Here is where the projects are born, where intuition can become something concrete and shared. Here is where you understand what are the cards that are part of the game, here is where you invent the rules of the game, here is where you start playing. Welcome.

Ideas do not grow on trees. They rather arise from artistic practice and the elaboration of cultural heritage that, for centuries and around the world, has provided us with the materials from which our ideas are formed. The ideas are often born from the collaboration between creative minds and to live and succeed they need to get out in the real world to meet the humans. And to do that they also need a number of people investing their enthusiasm, their time and their expertise to put together all the artistic and technical skills and all the economic and technological means that are needed. But, first of all, ideas must be catched, seen, felt, grasped (or as you think it is better to say) as illuminations. Or minced and incubated as long meditations. And then, again, they will need to be developed, built, fed, detailed, told, disassembled and reassembled to take a definite shape. And it is here that we and your creative ideas can meet. Because an idea must be accompanied and supported on its way to the real world. It must first be opened and examined to make it understandable. Then, it must be carefully evaluated, and a selection must be made ​​because the good ideas have the right to be separated from the less good, and we have the right to choose on the basis of our sensitivity and our experience. Without the presumption of absolute judgments, and having the confidence to have a point of view that is not neutral but highly personal.

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